Hello! I’m a dedicated creative with over ten years of experience as a Content Strategist and Digital Marketer. I’m passionate about explaining and simplifying technical concepts for customers and readers!
Featured bylines include JobHero, Hloom, LiveCareer, and Grabr. My key experience in marketing ventures includes:
Content Strategy:
- Prepared content packages based on job market research, resume writing advice, and career development.
- Wrote detailed content briefs with page templates, desired SEO keywords, proposed word count, reliable research resources, and CTA placement.
- Budgeted, sourced, and managed localization editors in four key demographics (Spanish, French, Italian, and UK English).
- Wrote detailed ChatGPT prompts to expedite content set production. Partnered with the senior editor to establish benchmarks for accuracy and user-friendliness before publication.
- Researched top press release distribution services to compare price points, estimated impressions, and determined the best outcome for Bold PR reports and career studies.
Content Optimization:
- Identified keyword optimization opportunities for high-conversion pages and refined content based on Google Analytics and Ahrefs page rankings.
- Prepared and revised high-conversion landing and product pages for global expansion.
- Collaborated with designers and engineers to refresh outdated site designs, enhance content, and strategically place CTAs.
Copywriting:
- Specialize in long-form copywriting to drive high-traffic and high-conversion on landing pages and articles for sites such as LiveCareer, Hloom, JobHero, and Grabr.
- Write and produce digital marketing, including emails, pop-ups, and CTA optimization for digital brands, including Gap, JobHero, ResumeBuilder.org, and PrimoCV.
- Compose product descriptions for brands, including babyGap, GapKids, and myWebRoom.
Project Management:
- Directed the creation and rollout of user-friendly blog and landing page templates.
- Oversaw design, localization, and launch of international brands.
- Managed the production and release of brand-specific WordPress templates to streamline updates and new article publication.
SEO Optimization:
- Used Ahrefs, Moz, Google Keyword Planner (formerly Google Adwords), and Clearscope to identify keyword gaps and optimize content.
- Provided freelance content and SEO optimization for award-winning UX design studio Corl West.
Social Media:
- Produced video content and lent a face to the JobHero social media pages. The new video content produced higher engagement than static posts.
- Crafted infographics to promote new blog articles.
- Wrote social media posts and maintained a monthly publication calendar for key social media channels, including Instagram and X(formerly Twitter).
neithervoice.com 